From Heartbreak to Helping: How I Became the Dating Profile Whisperer

In May 2020, at the height of the pandemic, my husband of 17 years sat me down and told me he was gay. Just like that, my marriage was over. The father of my two teenage daughters, the man I had built my life with, wasn’t who I thought he was—not entirely. And suddenly, everything I thought was solid ground disappeared beneath me.

I wish I could say I handled it with grace. I didn’t. I was devastated, lost, and completely unprepared for the reality of starting over. Divorce is never easy, but going through it while the world was in chaos? That was something else entirely.

For a long time, I focused on survival—being there for my kids, figuring out how to navigate life on my own, rediscovering who I was outside of being a wife and mother. And then, when the dust settled a little, I realized I didn’t want to spend the rest of my life alone.

Reentering the Dating World—And Failing Spectacularly

The last time I had dated, apps didn’t exist. People met in bars, through friends, at work. Now, I was staring at a screen, being told to “write a few words about myself” and swiping through photos of men holding fish (seriously, what is with the fish?).

At first, I tried to play it safe. I listed generic things like “I love to travel” and “I enjoy good food and long walks.” And shockingly, my results were… terrible. I was matching with people I had zero connection with, my messages were going nowhere, and I started to wonder if I was just bad at this.

But here’s the thing—I have 20 years of experience in marketing. I’ve spent my career telling stories, crafting messages, and helping people connect with brands. So why couldn’t I do that for myself?

That’s when I realized: the key to a great dating profile isn’t about listing your hobbies or trying to sound “dateable.” It’s about telling your story in a way that makes people want to know more.

I rewrote my profile the way I would for a brand—authentic, engaging, and uniquely me. Suddenly, everything changed. The conversations were better. The matches felt more natural. I wasn’t trying to be “impressive”—I was just being myself, in a way that actually translated on the screen.

Helping Others Find Their Story

Once I figured it out, I started helping friends. Then their friends. Then complete strangers who had been struggling just like I had. People who knew they were interesting and funny and worth dating—but just couldn’t figure out how to get that across in a few paragraphs.

And that’s how this started.

Now, I help people craft dating profiles that actually sound like them—just the best, most engaging version of them. No awkward bragging, no boring lists, no clichés. Just real, honest, and compelling profiles that make people excited to start a conversation.

Because I know firsthand how overwhelming this process can be. I know what it’s like to stare at a blank page and wonder, What the hell do I even write? I know the frustration of matches that go nowhere and messages that fizzle out. And I also know that sometimes, a little outside perspective makes all the difference.

What’s Next?

I never expected to find myself here. But if I’ve learned anything in the last few years, it’s that life has a way of surprising you.

Now, I get to take all the lessons from my own experience—the heartbreak, the uncertainty, the trial and error—and use them to help others navigate this weird, messy, and sometimes wonderful world of dating.

And hey, if you’re reading this and feeling stuck, frustrated, or just completely over trying to write about yourself… I’d love to help. Because your story is worth telling. Let’s make sure it gets heard.

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